Triple Whale vs Northbeam vs Hyros: attribution tools compared

In May 2026, Triple Whale published its own "Triple Whale vs. Northbeam" comparison. Its verdict: "For the majority of commerce brands in 2026 Triple Whale is the more practical, more capable, and more cost-effective choice" (Triple Whale). It did call Northbeam "a respectable competitor."

Most of these comparisons are written by a vendor, and the vendor wins. This one is by a vendor too: Kratly sells in this category. So I've linked every price and feature to each vendor's own page.

Our buyer's guide to marketing attribution software sorts tools into types. This post goes head-to-head.

Who is each tool built for?#

Multi-touch attribution is a method that splits credit for a sale across the ads and pages a buyer touched before paying. All four tools do it. They differ in who they were built for.

Triple Whale: Shopify brands that want one dashboard#

Triple Whale aims at "ecommerce teams" (Triple Whale). Its 60+ integrations include Shopify, Klaviyo, Recharge and Amazon (Triple Whale integrations).

Strength: a free plan, so you can start without a sales call, plus an AI assistant called Moby. Watch out for: Stripe and HubSpot aren't on its integrations page.

Northbeam: brands with large budgets and an analyst#

Northbeam sorts its plans by monthly ad spend, from under $200k up to more than $500k (Northbeam pricing). It reads Shopify orders as the "source of truth" for revenue (Northbeam docs).

Strength: depth, including two kinds of view-through credit. Watch out for: the entry price. Starter is Shopify only; other platforms need Professional.

Hyros: courses, coaching and call-booked sales#

Hyros calls info-product and course sellers its core (Hyros). It also serves ecommerce and call-based businesses.

Strength: it follows a buyer from ad to booked call to closed deal. Its docs list Calendly, ClickFunnels and Kajabi integrations (Hyros docs). Watch out for: no public price. You get a quote on a call.

Wicked Reports: subscription and repeat-purchase brands#

Wicked Reports detects one-time sales, repeat buyers and subscription sales automatically (Wicked Reports). Every plan includes cohort and lifetime-value reports.

Strength: it credits ads for revenue over a customer's lifetime, not just the first order. It lists the most CRM and email integrations here, including Keap, HubSpot and Klaviyo. Watch out for: AI and Meta Conversions API features cost extra on the two lower plans.

How does each one track a sale?#

• Triple Whale uses the Triple Pixel and folds in post-purchase survey answers. Its Total Impact model "connects what customers say influenced them with what they actually do" (Triple Whale).
• Northbeam uses its pixel with first-party cookies on a subdomain you own. Server-side data covers orders a pixel misses, such as subscriptions (Northbeam docs).
• Hyros calls its method "print tracking." The script collects IP address, first-party cookie data and a browser and device fingerprint. Then it matches on known identifiers like email or phone. Your payment processor sends each sale to Hyros server-to-server (Hyros).
• Wicked Reports looks back 90 days of clicks before each order (Wicked Reports help). It ties orders to people through your cart and CRM.

Sending sales back to ad platforms matters, because bidding learns from it. Hyros says it sends conversions back through Meta's Conversions API and Google's offline conversions (Hyros). Wicked's "Advanced Signal (Meta CAPI)" is included on Maximize. Triple Whale's Sonar sends "first-party data to ad platforms." Northbeam's pricing page doesn't say. Ask in the demo.

Which attribution models does each offer?#

Two tools on different models won't match. The trade-offs between models are in last non-direct click vs first touch.

• Triple Whale: Total Impact, Triple Attribution, Linear (All), Linear (Paid), First Click, Last Click, and Triple Attribution + Views (Triple Whale Help). Multi-touch starts on paid plans.
• Northbeam: First Touch, Last Touch, Last Non-Direct Touch, Linear, Clicks-Only, Clicks + Modeled Views and Clicks + Deterministic Views (Northbeam docs). Simple models work on day one. Clicks-Only needs about 1–2 weeks of data. Clicks and Views needs about 30 days (Northbeam).
• Hyros: shows the first touch, the closing touch and the steps between, plus LTV and cohort reports (Hyros).
• Wicked Reports: First Click, Last Click, U-Shaped (40/20/40, its default) and Linear.

For proof that ads caused a sale, look past models. Triple Whale offers MMM and GeoLift incrementality tests through its Compass add-on. Northbeam offers incrementality as an option on Professional, and MMM+ on Enterprise. Neither Hyros nor Wicked lists MMM on its pricing page. A cheaper route is a holdout test; see incrementality testing on a small budget.

Triple Whale vs Northbeam vs Hyros vs Wicked Reports: the table#

Every cell comes from vendor pages, checked October 2026.

What do they cost?#

• Triple Whale has a $0 plan. Paid plans scale with your GMV over the last 12 months (Triple Whale pricing).
• Northbeam lists Starter at $1,500, month-to-month per its FAQ. Professional is $3,500 a month on annual terms. Growth and Enterprise are custom. Price also depends on pageviews (Northbeam pricing).
• Hyros has one plan with no tiers. Its price "follows the revenue we track for you" and is quoted on a call (Hyros pricing).
• Wicked Reports lists Measure at $499 a month, Scale at $699 and Maximize at $999. That's for the $0 to $2.5M revenue band. Enterprise starts at $4,999 (Wicked Reports pricing).

Add setup hours and contract term to the sticker price. Northbeam's Professional and Enterprise plans are annual.

Which should you choose?#

My picks by situation. These are judgment calls, not test results.

Need a Northbeam alternative with a lower price? Try Triple Whale's free plan. Need a Hyros alternative with public pricing? Wicked Reports publishes prices and tracks CRM leads. Need a Wicked Reports alternative? On Shopify without cohort needs, Triple Whale costs less to try.

For a fair bake-off, run your top two tools for two weeks on the same model. Compare both to your Shopify or Stripe total. A tool that claims more revenue than you received is wrong.

How to do this in Kratly#

A reminder of my bias: I build Kratly. It fits SaaS companies on Stripe and stores on Shopify that run Google Ads and Meta Ads. It isn't an MMM, doesn't run geo tests and isn't built for call-booked sales closed in a CRM. If those matter most, pick from the four above.

1. Connect Google Ads, Meta Ads, your site and Stripe or Shopify. Kratly ties each payment to the campaign, page or email that brought it.
2. Check totals on day one. Revenue by campaign should add up to no more than your Stripe or Shopify total.
3. Review suggestions. Kratly suggests changes such as budget shifts. You approve each one, and every change is logged and reversible.
4. Run the same bake-off. Judge Kratly with the checklist above, like any other tool.

LinkedIn, TikTok and Reddit Ads are coming soon. Until then, tag that traffic with UTMs and upload its spend as a CSV.

One-on-one: Kratly vs Triple Whale, Kratly vs Hyros, Kratly vs Northbeam and Kratly alternatives and comparisons. For AI that acts on these numbers, see AI marketing agent: what it can do, what it can't, how to choose. The setup is in SaaS marketing attribution: tie every campaign to real revenue.