Free tool, no sign-up
How much of your Google Ads budget is wasted on the wrong searches?
Drop in your search terms report. In a few seconds you’ll see which searches are losing money, the words that waste spend across many searches, and the negative keywords to add, ready to paste into Google Ads.
- Each search judged on its own clicks, cost and conversions, not a rule of thumb
- Words like “free”, “jobs” or “pdf” that waste money across many searches
- Winning searches worth adding as keywords
- Your file never leaves your browser
The report is read on your device and is never uploaded. How to download it (about a minute).
How to download your search terms report
- Open the report
In Google Ads, go to Insights and reports › Search terms (or Campaigns › Insights and reports › Search terms).
- Pick a date range
The last 30 days works; 60 to 90 days gives firmer answers for smaller accounts. Keep all campaigns selected.
- Check the columns
The report needs Search term, Campaign, Clicks, Cost and Conversions. Keyword, Added/Excluded and Conv. value make the results better.
- Download as CSV
Click the download icon and choose .csv (or Excel .csv). Then drop the file above.
Questions
Is my data uploaded anywhere?
No. The report is read and analysed by your browser, on your device. Nothing in the file is sent to Kratly or anyone else.
How does it decide a search is wasting money?
From what a conversion is worth and what a click costs, it works out the conversion rate each search needs to break even. Then it asks how likely the search’s real conversion rate is to be below that, given its clicks and conversions and your account’s average. A search is flagged when it is at least 90% likely to be losing money, and marked to block at 95%. A search with 3 clicks is never judged on its own.
Why does it suggest words, not just searches?
Many wasteful searches get a few clicks each, too few to prove anything one by one. When the same word (“jobs”, “salary”, “pdf”) runs through several searches that together lose money, blocking the word as a phrase stops all of them, and future ones too. Words from your own keywords are never suggested.
What should I enter as the value of a conversion?
What one conversion is worth to you: your price for a one-off sale, the first-year value of a subscription, or for leads, your average deal size times the share of leads that become customers. If your report has conversion values, they’re used to fill it in.
What does Kratly do beyond this check?
It connects to Google Ads and your payments (Stripe), so conversions are valued by the revenue they really brought. It runs this check every week on live data, adds negatives after your approval, and measures what each change saved.
Also free: your growth plan, the AI search visibility audit, which shows whether Google’s AI answers cite your site or a competitor’s, and the indexing & sitemap checker.