Kratly vs Northbeam: measurement, action and price compared

People usually search "Northbeam alternative" for one of two reasons. The price is too high for their stage. Or they have good numbers but nobody has time to act on them. This page compares the two tools honestly, using Northbeam's own pages as of October 2026.

A note on bias: Kratly is our product. We've linked every Northbeam fact to the page it came from. We've also said plainly where Northbeam is the better choice.

Who each tool is for#

Northbeam calls itself "the marketing intelligence platform for profitable growth" (Northbeam). It says it is trusted by more than 1,000 companies. The brands on its home page are direct-to-consumer and ecommerce names. Its plans are framed by ad spend. Starter is "for brands spending less $1.5m a year on ads." Enterprise is for teams "spending more than $500k a month" (Northbeam pricing).

Kratly is an autonomous growth team for smaller companies. It joins ad clicks and site visits to paid revenue from Stripe, Shopify or the app stores. Then it finds wasted spend, drafts page fixes and sends follow-up emails, within limits you set. It suits SaaS, subscription apps and Shopify stores that don't have a full growth team.

In short: Northbeam answers "which of our many channels is really working?" for brands with big media plans. Kratly answers that question for a smaller set of channels, then does the next step.

What each tool does#

Northbeam sources: attribution models and accounting modes, home page, integrations, pricing, all as of October 2026.

The difference that matters most is the last few rows. Northbeam is built to tell you the truth about a complex media mix. Kratly is built to tell you which campaigns and pages pay, then fix what doesn't.

Northbeam pricing vs Kratly pricing#

As of October 2026, Northbeam's pricing page lists four plans (Northbeam pricing):

A few details from the same page:

• Pricing is based on "the volume of data in your business (measured in pageviews)," so the first quote is an estimate.
• Starter is "month-to-month usage-based pricing for Shopify brands." Professional and Enterprise are annual terms.
• Each plan comes with ad credits from platform partners, from "up to $50,000" on Growth to "up to $200,000" on Enterprise.
• No free trial is mentioned.

Kratly has four plans, billed monthly or yearly, with a 14-day free trial:

The price gap reflects a real difference in scope. Northbeam Professional includes a dedicated media strategist and unlimited users. If you spend $300,000 a month on ads, $3,500 is a small share of that. If you spend $15,000 a month, it's nearly a quarter of your budget.

Where Northbeam is better#

Be clear about this before you choose. Northbeam is the stronger tool in several areas.

• Deeper measurement. Northbeam offers view-through attribution, media mix modeling (MMM+) and incrementality testing. Kratly has none of the first two. If TV, podcasts, CTV or retail sales are a big part of your mix, you need modeling.
• More ad channels. Its integrations list includes TikTok, Snap, Pinterest, Amazon Ads, The Trade Desk, Criteo and MNTN (Northbeam integrations). Kratly connects Google, Microsoft and Meta (LinkedIn is coming soon).
• Accounting choices. You can switch between Accrual and Cash Snapshot modes and change attribution windows (Northbeam docs). That helps finance and marketing agree on numbers.
• Feeding ad algorithms. Northbeam Apex sends its first-party performance data to ad platforms (Northbeam).
• People included. Professional adds a dedicated media strategist. Enterprise adds media buying guidance and a customer success manager with a Slack channel.
• Scale. Northbeam reports $36 billion in ad spend tracked. That's a vendor figure, but it shows the size of brands it serves.

Choose Northbeam if you're an ecommerce brand spending well over $100,000 a month across many channels. You'll also want media buyers ready to act on its numbers.

Where Kratly is better#

• It acts, not just reports. Kratly proposes negative keywords, budget shifts, page fixes and follow-up emails. You pick Suggest, Ask first or Autopilot within limits. Every change is logged and can be undone.
• SaaS and app revenue. Kratly reads Stripe and app-store payments, as well as Shopify orders. Northbeam's public pages we read focus on ecommerce orders; we found no mention of Stripe or subscriptions.
• Proof in revenue. Kratly measures its own changes against a control group, so you see extra revenue, not just credit moved between channels. Our guide to testing whether a change worked explains why that matters.
• Price and commitment. Plans start at $49 a month with a 14-day trial. There's no annual contract required.
• Beyond ads. Kratly also ranks landing pages and emails by the revenue they bring, and drafts fixes for the pages that don't pay.

Choose Kratly if you run a SaaS product, an app or a Shopify store on a few channels. It fits best under about $100,000 a month in spend, when you need the follow-up work done.

Can you use both?#

Yes, and some larger teams will. A common split:

• Northbeam as the measurement source for the whole media plan, including channels Kratly doesn't connect.
• Kratly for the daily work: Google Ads search-term clean-up and budget moves, landing pages and follow-up emails, with Microsoft and Meta measured on the same revenue.

Two cautions. First, the tools will not always agree, because they use different models and data. Pick one as the number your team reports, and treat the other as a working tool. Our attribution models compared guide explains why the same sale gets credited differently. Second, avoid sending duplicate conversions to ad platforms. Decide whether Northbeam Apex or Kratly sends conversions to each platform, not both.

For most teams under $100,000 a month in spend, paying for both is hard to justify. Start with the one that solves your bigger problem.

How to decide#

If you answered "under $50k," "Stripe" and "nobody has time," start with Kratly. If you answered "$200k+," "many channels" and "we have media buyers," talk to Northbeam.

How to do this in Kratly#

1. Connect your ad accounts and revenue source. Link Google Ads, Microsoft Ads or Meta, plus Stripe, Shopify or your app store.
2. Pick an attribution view. See revenue by campaign, page and email using first touch, last touch or linear.
3. Review what Kratly finds. Wasted spend, budget shifts and page fixes, each with the revenue at stake.
4. Choose how changes run. Suggest, Ask first or Autopilot within limits. Every change is logged and undoable.
5. Check the result. Kratly compares each change against a control group, in paying customers and revenue.

Not ready to connect anything? The free Google Ads wasted-spend checker reads a search-terms CSV in your browser.