The growth agent for SaaS on Stripe
Most SaaS dashboards stop at sign-ups. The money is in which channel brings customers who pay, stay and upgrade. Kratly reads that from Stripe, then does the work that moves it.
Updated October 17, 2026
What gets in the way
- Ads optimize for trials, not revenue
- Google Ads learns from the conversions you send it. If that is a trial start, it finds more trial starters, including the ones who never pay.
- Content that ranks but never converts
- Blog posts bring visitors, but nobody knows which ones bring customers, so the pages that earn money get no more attention than the ones that don’t.
- Trials that go quiet
- People sign up, try one thing and disappear. A well-timed personal email brings some back, but writing and timing them by hand doesn’t scale.
What the agent does for SaaS
- MRR by channel, from Stripe
- Every subscription, renewal, upgrade and refund is matched to the visit that started it, by first touch, last touch or split across the journey.
- Budgets moved to the campaigns that pay
- It shifts ad budget toward campaigns with the best verified return and blocks searches that spend without a paying customer, within limits you set.
- Pages that earn more of the right visitors
- It rewrites titles and sections on pages that rank close to the top for searches that convert, and makes them easy for Google’s AI answers to cite.
- Follow-ups for trials that stall
- Personal emails, sent from your own mailbox to people who started a trial and stopped, measured against a group it deliberately leaves alone.
How you know it worked
Every change is measured: emails against people who weren’t emailed, page changes against similar pages left alone, budget shifts against the weeks before. Results come as a range in dollars of MRR, and “too early to tell” is an honest answer it gives.
Follow-up to stalled trials, 2 days after sign-up
+9 points trial-to-paid against people not emailed
41 people emailed, 40 held out, measured over 21 days
Questions
Does it work with Stripe Billing and Checkout?
Yes. It reads payments, subscriptions, renewals and refunds through a Stripe webhook, and links each to the visitor when your checkout passes the visitor ID (one line in your Checkout session) or when you identify people at sign-up.
We’re B2B with a sales team. Does it still help?
It helps most with self-serve revenue today. For sales-led deals it reads HubSpot pipeline, so you can see which channels create pipeline, not only visits.
Will it change things without asking?
Only if you allow it. Each area (page titles, ad budgets, follow-ups) can be off, a recommendation, prepared for your approval, or automatic within weekly limits.