Kratly vs HubSpot Marketing Hub: suite or revenue-first agent?

These two tools get compared because both promise to show which marketing brings revenue. They come at it from opposite ends. HubSpot starts from contacts and deals. Kratly starts from the payment.

A note on bias: Kratly is our product. Every fact about HubSpot below comes from HubSpot's pricing page, its knowledge base and its own pricing guide, checked in October 2026 and linked inline.

Who each tool is for#

HubSpot Marketing Hub is for teams that want their contacts, emails, forms, landing pages, automation and reporting in one platform, on top of HubSpot's CRM. It suits companies with a sales team that works leads and deals, and a marketing team that nurtures contacts by email. It scales from a free tier to Enterprise.

Kratly is for founders and small growth teams whose revenue lands in Stripe, a store or an app store. It answers which campaigns, pages and emails bring paying customers, then acts: it cuts wasted ad spend, proposes page fixes and sends follow-up emails, each measured against a control. Kratly is not an all-in-one CRM or an email marketing suite. If you need contact management or newsletters, you need a tool like HubSpot.

What each does, side by side#

HubSpot facts: Marketing Hub pricing, Connect ad accounts, Create attribution reports. All checked October 2026.

Pricing as of October 2026#

HubSpot pricing: hubspot.com/pricing/marketing, checked October 2026. HubSpot's own pricing guide, updated September 2026, gives the same Professional and Enterprise figures. Contact tiers above the included amount cost more. Kratly pricing is on our pricing page.

In year one, HubSpot Enterprise costs at least $43,200 in subscription ($3,600 × 12) plus $7,000 onboarding, so $50,200 before extra seats or contacts. Kratly Scale is $7,188 a year on monthly billing. They are not the same product, so this isn't a like-for-like saving. It is the gap you pay if revenue attribution is the main thing you want.

Which HubSpot tier gives revenue attribution?#

This is the question most people searching "HubSpot vs" are really asking. HubSpot's knowledge base splits attribution into three report types (HubSpot):

• Contact create attribution: Marketing Hub or Content Hub, Professional or Enterprise.
• Deal create attribution: Marketing Hub Enterprise only.
• Deal revenue attribution: Marketing Hub Enterprise only.

HubSpot's pricing page lists "multi-touch revenue attribution" on Enterprise, tracking up to 10,000 logged interactions per contact. Models include first touch, last touch, linear and time decay.

Two practical points follow:

1. Revenue means deals. HubSpot attributes the value of CRM deals. If most customers pay by card in Stripe and never become a deal, you need that revenue in HubSpot as deals first.
2. Professional tells you who signed up, not who paid. Contact create attribution shows which channels created contacts. For SaaS, that is close to "which ads got sign-ups," which can point budget at the wrong campaigns. See why sign-ups mislead.

Where HubSpot is better#

• A real CRM. Contacts, companies, deals and sales pipelines in one record. Kratly does not do this.
• Email marketing at scale. Newsletters, nurture sequences, lists and segmentation. Kratly sends follow-up emails only.
• Forms and landing pages. Build and host them without a developer.
• Workflow automation. Professional includes omni-channel automation, up to 300 workflows, per HubSpot's pricing page.
• Sales and marketing handoff. Lead scoring, routing and deal stages live next to marketing data.
• More attribution models on Enterprise, including time decay.
• More ad networks. HubSpot connects TikTok as well as Meta, Google, LinkedIn and Microsoft.
• Ecosystem. A large marketplace of apps and partners, and a free tier to start.

Where Kratly is better#

• Revenue attribution on every plan. From $49 a month, with no onboarding fee. HubSpot reserves deal revenue attribution for Enterprise.
• Starts from the payment. Stripe, Shopify and app-store revenue, including self-serve customers who never become a CRM deal.
• It acts on ad accounts. Kratly reviews search terms, finds wasted spend and proposes negatives and budget shifts. You choose Suggest, Ask first or Autopilot.
• It proves lift. Changes are measured against a control group, not just credited by a model. See did my marketing change work?
• Follow-up emails with holdouts. Kratly sends trial and follow-up emails through your SendGrid and holds back a control group, so you see what the emails earned. See trial follow-up emails.
• Less setup. Connect ads and Stripe and start. No contact-tier planning or onboarding project.

Can you use both?#

Yes. This is a common setup for SaaS teams that already run HubSpot.

• HubSpot stays your CRM, email platform and home for forms and landing pages.
• Kratly reads ads and Stripe revenue, shows which campaigns bring paying customers, and does the ad and page work.

Decide who sends which emails. If HubSpot runs nurture and Kratly sends trial follow-ups, make sure the same person doesn't get both. Also pick one tool as the source of truth for revenue by campaign in your weekly review. For more on cutting overlap, read marketing tool sprawl.

How to decide#

This table is our judgement from the facts above.

How to do this in Kratly#

1. Connect your ad accounts and Stripe. Link Google Ads, Microsoft Ads or Meta, plus Stripe, Shopify or your app store.
2. See revenue by campaign, page and email. Switch between first touch, last touch and linear.
3. Approve the work. Kratly proposes negatives, budget shifts, page fixes and follow-up emails. Pick Suggest, Ask first or Autopilot.
4. See what each change earned. Results are compared with a control group, and every change is logged and undoable.

Curious where your ad budget leaks first? Upload a search-terms CSV to the free Google Ads wasted-spend checker. It runs in your browser.