Kratly vs Semrush: SEO research or revenue per page?

This is less a head-to-head than most comparisons. Semrush helps you decide what to publish and whether it ranks. Kratly helps you see whether what ranks makes money. The question is which problem you have right now.

A note on bias: Kratly is our product. Every Semrush fact below links to the Semrush page we read in October 2026. Semrush is the stronger tool for SEO research, and we say so.

Who each tool is for#

Semrush is a marketing suite built around search data. Its flagship, Semrush One, bundles the SEO Toolkit and the AI Visibility Toolkit (Semrush). The SEO Toolkit covers "keyword research, site audits, rank tracking, and competitor analysis." Separate toolkits cover local, content, social, advertising and PR (Semrush subscriptions). Its plans range from freelancers and small businesses to agencies and enterprises.

Kratly is an autonomous growth team for smaller SaaS, app and Shopify businesses. It joins ad clicks and site visits to paid revenue. Then it drafts page fixes and content, cuts wasted ad spend and sends follow-up emails, within limits you set.

In short: Semrush is for the person doing SEO and content research. Kratly is for the person who owns the revenue number and needs to know which pages earn it.

What each tool does#

Semrush sources: SEO and AI Search pricing, Semrush One, Advertising Toolkit pricing, all as of October 2026.

Semrush pricing vs Kratly pricing#

Semrush has changed its plan names, and both old and new names appear on its site. As of October 2026, the main pricing page lists these SEO and AI search plans (Semrush pricing):

Semrush's help center still lists the SEO Toolkit as Pro at $139.95, Guru at $249.95 and Business at $499.95 a month (Semrush SEO Toolkit). Check which plans you're offered at sign-up.

Other costs to plan for:

• Extra users start at $45 a month on plans with the SEO Toolkit (Semrush subscriptions).
• The Advertising Toolkit is separate: Base $99 and Pro $220 a month, billed annually (Semrush Advertising).
• Annual billing saves up to 17%. Paid plans have a 7-day free trial.

Kratly has four plans: Starter $49/month, Growth $199/month, Scale $599/month and Enterprise custom, with a 14-day free trial.

The prices sit in a similar range. But you're not choosing between equivalents. A Semrush plan buys research data. A Kratly plan buys revenue attribution and changes made for you.

Where Semrush is better#

For SEO work, Semrush is the better tool by a wide margin.

• Keyword and competitor research. Finding what to write, who ranks and why is Semrush's core. Kratly doesn't offer keyword research.
• Rank tracking. Semrush tracks hundreds to thousands of keywords daily, with location and device tracking on Pro+. Kratly is not a rank tracker.
• Technical SEO audits. Semrush crawls up to 1,000,000 pages a month on the Business SEO Toolkit plan. Kratly's free checker covers indexing and sitemaps, not a full crawl.
• AI search beyond Google. Semrush tracks visibility in ChatGPT, Gemini and Perplexity as well as Google. Kratly's free AI search audit covers Google AI Overviews only.
• Breadth. Local, content, social, PR and advertising research toolkits are available as add-ons.
• A free plan. You can run 10 reports a day without paying.

Choose Semrush if organic search is your main channel and you need to research keywords, track rankings and audit a large site. Our SaaS SEO strategy guide shows what to do with that research.

Where Kratly is better#

• Revenue per page. Kratly follows each paying customer back to the page they first landed on. Rankings and traffic don't tell you that. Semrush's plan pages don't describe connecting Stripe or store revenue.
• Paid and organic in one view. Kratly ranks campaigns, pages and emails by the revenue they bring, using first touch, last touch or linear.
• It does the work. Kratly drafts fixes for pages that don't convert, writes content drafts and sends follow-up emails via your SendGrid. You choose Suggest, Ask first or Autopilot within limits.
• Ads clean-up. Kratly finds search terms that spend without paying customers and proposes negatives. Semrush's Advertising Toolkit focuses on research and recommendations.
• Proof in revenue. Changes are measured against a control group, not just before and after.

Choose Kratly if you already get traffic but can't tell which pages, campaigns or emails bring paying customers. It also fits when you need someone to act on it.

Can you use both?#

Yes, and for many SaaS teams this is the best setup. They fit together with little overlap:

1. Semrush finds the opportunity. Keywords with buying intent, gaps against competitors, pages losing rankings.
2. You publish or refresh the page. See our guide to content refresh SEO.
3. Kratly shows if it pays. Sign-ups, paying customers and revenue from that page.
4. Kratly fixes what doesn't. Page fixes and follow-up emails for pages that rank but don't convert.
5. Back to Semrush for the next round, now prioritized by revenue, not traffic.

The only overlap is AI search. Semrush covers more assistants. Kratly's free audit is enough if Google AI Overviews are your main concern. Our AI search visibility guide covers the manual checks for other assistants.

How to decide#

If most of your ticks are research questions, start with Semrush. If they're about revenue and action, start with Kratly. If both, use both.

How to do this in Kratly#

1. Connect your site and revenue source. Add the Kratly tracker and link Stripe, Shopify or your app store.
2. See revenue by landing page. Kratly shows which pages paying customers first arrived on, with revenue per page.
3. Find pages that rank but don't pay. Compare high-traffic pages with the revenue they bring.
4. Let Kratly draft the fixes. Page fixes and content drafts, run as Suggest, Ask first or Autopilot within limits.
5. Measure. Kratly compares each change against a control, in paying customers and revenue.

Check Google first with the free AI search audit. It shows which of your buyer searches get a Google AI Overview, and who it cites.